Brand health Your brand
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This week 6 channels
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Product pageOn brand
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Tone of voice

Our revolutionary, best-in-class range is here.

Plain and specific. Try: “The new range is here.”

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Library
Guidelines
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Pitch Sans · Suisse
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Consistency
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Brand rules v14
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Move faster.
Stay on brand.

Brand guidelines, campaigns and brand. In the blink of AI.

Draper is AI designed for founders and brand teams. Hold your standards across every surface, on a platform where the judgment stays yours.

How it works01Connect your channelsLink Instagram and your website. Draper only reads. It never posts.
 02Set your rulesTurn your brand guide into rules with reasons and examples. You approve each one.
 03See what driftedEvery Monday, see what to fix, what to keep doing and who owns it.

One place to watch your brand

Built by a brand studio

Draper is made by Sunny Side Up, a brand studio in Singapore. We use it on our own brand first, then on the brands we look after. It is in private beta, and we are taking a few founding brands.

Visit Sunny Side Up ↗

How we handle your data

Draper connects to your accounts with read-only access. It reads what you publish and how it performs. It never posts, edits or deletes anything.

01Read-only accessWe can look, not touch
02Encrypted keysAccount keys are encrypted at rest
03Two-step loginRequired for owners and admins
04Audit logEvery admin action is recorded
05No model trainingYour content never trains AI
06Yours to takeExport your rules and reports

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